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Winner – Silver
Competition: Spark:Graphic
Designer: hyunmi Kim – Creative director
Design Type: Branding
Company / Organization / School: NBT Partners

Cashslide, one of the fastest growing companies in Korea in the past 2 years, is the first mover globally in developing a mobile advertisement platform utilizing the lock-screen of smartphones. It has evolved into a prominent mobile advertisement company, encompassing 1/5th of domestic population. Cashslide, which allows users to earn cash by unlocking the smartphone after seeing advertisements on the lock-screen, has built a unique brand identity by blending “yellow” (symbolizing color of cash) and “circular”

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